Effective date: 3 July 2025
Last updated: 3 July 2025

This Privacy Policy explains how Little Pixies Studios Ltd (“Little Pixies”, “we”, “us”, “our”) collects, uses and protects your personal data in the course of running our business. It covers personal data we process when you interact with us in any way, whether online or offline, including visiting our website, entering our giveaways, requesting information, making bookings, purchasing products, or communicating with us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or providing your personal data, you acknowledge and, where required, consent to the practices described in this Privacy Policy.

In some situations, you may be given additional privacy information tailored to your relationship with us (for example, if you work with us as an influencer or creator). That additional information should be read together with this Privacy Policy.

Contact for privacy matters: [email protected]

1. Who we are

Little Pixies Studios Ltd is a company registered in England and Wales (company number 15747493).

For the purposes of UK data protection law, Little Pixies Studios Ltd is the “data controller” of your personal data when we decide how and why your personal data is processed in connection with our business.

2. Personal data we collect

The personal data we collect depends on how you interact with us. We may collect and process the following broad categories of data:

2.1 Contact and identity information

• Name and preferred name

• Email address

• Phone or mobile number

• Any other contact details you choose to provide

2.2 Enquiry, giveaway and invite information

When you enter a giveaway, request information or submit an enquiry, we may collect:

• Details you submit on forms (for example, your interest in our sessions, general preferences, preferred location)

• General information about your family where you choose to share it (for example, number and ages of children)

2.3 Booking and purchase information

When you book a session or purchase from us, we may collect:

• Session details (such as date and time, studio location, package or product selected)

• Address details where relevant (for example, to ship artwork or verify eligibility for an offer)

• Any special needs or allergies of children attending the session that you choose to share (to help us plan safely and appropriately)

• Order history and details of products/services purchased

Payment card details are collected and processed by independent payment service providers. We do not store full card details on our own systems.

2.4 Marketing and communication data

• Your preferences for receiving marketing communications

• Records of when and how you opted in or out

• Information about how you interact with our communications (for example, whether you open or click marketing emails)

2.5 Technical and usage data

When you visit our website or interact with our online content, we may collect:

• IP address, browser type and version, device type and operating system

• Time zone setting and approximate location (for example, city or region)

• Pages viewed, navigation paths, links clicked, time spent on pages

• Information collected via cookies, pixels and similar technologies (see section 6)

2.6 Credit / finance data (if applicable)

If you choose to explore or complete a purchase using a loan or finance product from a third-party provider we introduce you to, we may collect and share information necessary to facilitate that introduction, such as:

• Basic contact details

• Relevant purchase details (for example, product or package and price)

Any loan application, creditworthiness assessment and related decisions are carried out by the finance provider under its own privacy notice.

2.7 Children’s information

We primarily deal with parents or legal guardians, but we may process limited information about children (for example, first names, ages, special needs or allergies) where this is necessary to:

• Plan and deliver safe, appropriate photography sessions

• Personalise the experience

Our services are directed at adults who book on behalf of their family.

3. How we collect personal data

We may collect personal data:

• Directly from you

  • When you complete forms, enter giveaways, request information, make bookings or purchases

  • When you contact us by email, phone, messaging apps, social media or other channels

• Automatically

  • Through cookies, pixels and similar technologies when you interact with our website, landing pages, emails or online content

• From third parties

  • From advertising or social platforms where you have submitted forms that pass data to us

  • From payment service providers, confirming that a payment has been made or declined

  • From finance providers, confirming the status of a finance arrangement where relevant to your purchase

4. How we use your personal data

We use your personal data for the following broad purposes:

4.1 Providing and managing our services

• Processing enquiries, invites and giveaway entries

• Managing bookings and studio sessions

• Delivering our photography services and related products

• Handling cancellations, changes and customer support

4.2 Customer relationship management

• Storing and updating your details in customer databases and CRM systems

• Recording past interactions, bookings, offers and communications

• Tailoring our communications and offers to your preferences and history

4.3 Marketing and communications

• Sending promotional communications about sessions, offers, events and news, where lawful

• Sending transactional and service messages such as confirmations, reminders and updates

• Running and administering giveaways, promotions and similar activities

You can opt out of marketing communications at any time (see section 9).

4.4 Payments and finance

• Processing payments for bookings, products and services through independent payment service providers

• Facilitating introductions to finance providers where you choose to explore or use loan or finance products

4.5 Improving our website and services

• Monitoring the performance of our website and digital activity

• Analysing how visitors use our site and content

• Testing and improving our offers, user experience and marketing

4.6 Fraud prevention, security and legal compliance

• Detecting and preventing fraud, misuse or security incidents

• Protecting our rights, property, staff, clients and others

• Complying with legal and regulatory obligations and exercising or defending legal claims

5. Legal bases for processing (UK GDPR)

We rely on one or more of the following legal bases:

• Contractual necessity

  • To enter into and fulfil contracts with you, including processing bookings, providing services and handling payments.

• Legitimate interests

  • To operate and improve our business; understand our customers; develop and promote our services; prevent fraud; and manage our relationship with you.

  • When we rely on legitimate interests, we consider and balance any potential impact on you and your rights.

• Consent

  • To send certain types of marketing communications or to use optional cookies where consent is required.

  • You can withdraw your consent at any time using the unsubscribe options in our messages or by contacting us.

• Legal obligation

  • To comply with applicable laws and regulatory requirements (for example, tax and accounting rules).

6. Cookies and similar technologies

Our websites and online content may use cookies, pixels and similar technologies to:

• Enable basic site functionality

• Remember preferences and improve user experience

• Help us understand how our website and content are used

• Support our marketing and advertising efforts

Where required by law, we will ask for your consent before using non-essential cookies. You can manage cookie preferences through your browser settings and, where available, through on-site tools.

7. Sharing your personal data

We do not sell or rent your personal data.

We may share your personal data with the following categories of recipients, only to the extent reasonably necessary for the purposes described in this Policy:

• Service providers / processors, such as:

  • Customer relationship management and database providers

  • Website hosting, IT support, cloud storage and security providers

  • Email, SMS and marketing automation platforms

  • Analytics and advertising partners

  • Scheduling and booking systems

  • Payment and billing service providers

• Delivery and fulfilment providers

  • To deliver physical products, artwork or other items to you.

• Finance and credit providers

  • Where you choose to explore or use loan or finance products and we introduce you to a provider, we will share the information required to facilitate that introduction.

• Professional advisers

  • Lawyers, accountants, auditors and insurers, where reasonably necessary.

• Authorities and regulators

  • Where we are required to do so by law or in order to protect our rights or the rights and safety of others.

• Prospective buyers or investors

  • In connection with any actual or proposed merger, sale or restructuring of our business, under appropriate confidentiality protections.

Where we transfer personal data outside the UK, we will ensure that appropriate safeguards are in place (for example, recognised contractual protections or equivalent measures) to protect your information in accordance with UK data protection law.

8. Data security

We implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These measures may include:

• Secure hosting and access controls

• Encryption in transit where appropriate

• Role-based access to systems and data

• Regular monitoring and review of systems and providers

While we take reasonable steps to protect your data, no method of transmission or storage is completely secure.

9. Data retention

We retain your personal data only for as long as reasonably necessary for the purposes described in this Policy, including to:

• Provide our services and manage our relationship with you

• Comply with legal, tax, accounting and regulatory obligations

• Handle complaints, disputes and enforce our agreements

As a general guide:

• Core customer, booking and transaction records are typically retained for up to 6 years after the end of our relationship, to align with legal and tax requirements.

• Marketing data is retained while you remain subscribed and for a reasonable period afterwards, unless you opt out earlier.

• Giveaway and promotion data is retained for the duration of the promotion and for a reasonable period afterwards for audit and risk management.

When your data is no longer needed, we will either securely delete it or irreversibly anonymise it.

10. Your rights

Under UK data protection law, you have the following rights in relation to your personal data (subject to certain conditions and exemptions):

• Right of access – to obtain a copy of the personal data we hold about you.

• Right to rectification – to have inaccurate or incomplete data corrected.

• Right to erasure – to request deletion of your personal data where there is no good reason for us to continue processing it.

• Right to restrict processing – to request that we limit how we use your data in certain circumstances.

• Right to data portability – to receive certain data in a structured, commonly used and machine-readable format and/or to ask us to transmit it to another controller, where technically feasible.

• Right to object – to object to processing based on our legitimate interests, and to object to direct marketing at any time.

• Right to withdraw consent – where we rely on your consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at:
📧 [email protected]

We may need to verify your identity before responding.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your personal data. However, we would appreciate the opportunity to address your concerns first, so please contact us in the first instance if you can.

11. Third-party links

Our website, emails or other communications may contain links to third-party websites, services or platforms. We are not responsible for the privacy practices or content of those third parties.

We encourage you to read the privacy policies of any external sites or services before providing them with your personal data.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will:

• Update the “Last updated” date at the top; and

• Where appropriate, provide a more prominent notice (for example, on our website or in emails).

Your continued interaction with us after any changes take effect will be taken as acceptance of the updated Privacy Policy.

13. How to contact us

If you have any questions, concerns or requests about this Privacy Policy or how we handle your personal data, please contact us at: [email protected]